Media Kit | The Texas Tribune (2024)

The Texas Tribune is an established leader in the field of journalism as a digital-first news site, devoted to promoting civic engagement through data applications, statewide events and enterprise reporting on a range of topics,including public and higher education, health and human services, the economy, immigration, border issues, transportation, criminal justice and the environment. The Tribune emphasizes 21st-century storytelling, from traditionalnarrative stories and audio slideshows to multimedia packages, interactive maps and databases of public information. We’ve expanded into new visual and interactive platforms withbureaus in Washington, D.C., on the Texas-Mexico borderin Dallas, and Houston. According to a Pew Research Center report, the Tribune has the largestnewsroom covering a state capital anywhere in the country (for-profit or nonprofit, digital or legacy). We've won a Peabody and twenty-twonational Edward R. Murrow awards. We're known as the leader in public service journalism in the United States.

Since its start, the Tribune has grown from a niche publication favored by legislators and lobbyists to the state’s authoritative source on Texas politics and policy. Our website currently attracts an average of more than 5 millionpeople each month — — and thousands of others consume our journalism in their local newspapers, on their local newscasts, through social media and via Tribune’s statewide events.

To further encourage statewide engagement, the Tribune provides all of this content for free to more than 60 statewide print, radio and television news organizations — so readers, listeners and viewers in big cities and small townshave equal access to information. Partnerships with Apple News, The Washington Post, as well as other national outlets, puts our content before a nationwide audience of citizens, lawmakers and stakeholders. The unique opportunity torepublish Tribune content at no charge places The Texas Tribune in front of media of all sizes who are following Tribune content day in and day out.

For anyone who cares about politics and public policy in Texas, specifically our legislators, key stakeholders and influencers, we are the first and most important read — a trusted source of news and information worthy of our belovedhome. The Tribune is more committed than ever to this public-service mission. Through the journalism we produce, the datasets we disseminate, and the in-person gatherings we convene in big cities and small towns, we aim to inform andengage as much of the state as we can about the issues facing Texans and the consequences of decisions made in their name by elected officials.

As a 501(c)3 organization, the Tribune is supported by individual contributions through memberships and major gifts, corporate sponsorships and foundation grants. Since 2009, the Tribune has had more than 21,608 contributing membersand 1170 corporate sponsors, as well as an active major gift and grant program. The Tribune also generates earned revenue from events and specialty publications. According to the Pew Research Center, we operate the largest statehousebureau in the country.